Contextual and Social User Experience
The context-aware computing uses information about an end-user or objects environment, activities, connections and preferences to improve the quality of interaction with that end-user or object. A contextually aware system anticipates the user's needs and pro-actively serve up the most appropriate and customized content, product or service. The context can be used to link mobile, social, location, payment, and commerce. it can help build skills in augmented reality, model-driven security and ensemble applications. Through 2013, context aware applications will appear in targeted areas such as location-based services, augmented reality on mobile devices, and mobile commerce. the social information is also becoming a key source of contextual information to enhance delivery of search results or the operation of applications.
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